Project Overview
Hand-crafted tissue-silk sets with intricate mirror-work — premium artisan ethnic wear store.
Built a premium WooCommerce ethnic wear store for Kalamohini by Aditya, specialising in hand-crafted tissue-silk sets with intricate mirror-work. Implemented curated product collections, detailed product pages with artisan-quality imagery, and a refined shopping experience. Integrated WhatsApp-based customer support, wishlist functionality, and a mobile-responsive design that reflects the premium, handcrafted nature of the brand.
The Challenge
What problem needed solving?
Artisan fashion brands face a fundamental digital challenge: handcrafted clothing has qualities — texture, weight, the precision of hand-done mirror work — that can't be captured in a standard product photo grid. Kalamohini by Aditya needed a digital storefront that elevated the artisan story, communicated the premium nature of the craft, and built enough confidence for buyers to purchase a high-value handmade garment online without seeing it in person.
Our Approach
How we solved it
We designed the store around visual storytelling. Product pages were built to be richly detailed — multiple angles, craft process descriptions, material specifics — giving buyers the information richness of a showroom visit. The brand palette and typography were chosen to reflect the premium, artisanal positioning. WhatsApp support was front and centre since artisan customers often have specific customisation questions that need a conversation, not a form.
What We Built
Features & Deliverables
Artisan Product Showcase Pages
Rich product pages for each tissue-silk and mirror-work set with multiple high-resolution images, detailed craft descriptions, material specifications, and care instructions.
Curated Collection Management
Collections organised by occasion and style — new arrivals, festive sets, everyday wear — keeping the catalog curated and the brand feeling exclusive rather than a mass catalogue.
WhatsApp Business Integration
Direct WhatsApp contact from every product page for customisation enquiries, size guidance, and order questions — essential for artisan fashion where buyers often need reassurance.
Premium Brand UI Design
Refined visual identity with a considered colour palette, premium typography, and generous whitespace that communicates the brand's artisan positioning at every touchpoint.
Wishlist & Saved Items
Save-for-later wishlist allowing returning customers to track new arrivals and return to pieces they were considering — especially valuable for limited-run artisan collections.
Mobile-Responsive Design
Fully responsive layout with optimised image loading for fast mobile browsing — ensuring the premium experience translates across every device size.
