Project Overview
Sophisticated e-commerce platform for premium traditional silk sarees with advanced filtering and secure checkout.
Developed a sophisticated e-commerce platform for Samaraha, specialising in premium traditional silk sarees including Banarasi, Tussar, and Hand Printed varieties. Built a comprehensive WooCommerce shopping experience with advanced product filtering, a dynamic catalog with 25+ SKUs, wishlist and comparison tools. Integrated secure payment gateways with UPI and digital wallet support, plus member-exclusive pricing.
The Challenge
What problem needed solving?
Premium silk sarees are high-consideration purchases — buyers spend significant time comparing options and expect a shopping experience that reflects the product's prestige. Samaraha needed a digital storefront that could convey the richness and quality of handwoven silk while making it easy for buyers to navigate a growing catalog and feel confident purchasing a ₹5,000–₹25,000 saree online.
Our Approach
How we solved it
We built a refined WooCommerce store where the visual presentation was as important as the functionality. Rich product imagery, detailed silk-type filtering, and a comparison tool gave buyers the information density of an in-store visit. Member pricing and a secure checkout with multiple Indian payment options removed the friction that causes abandonment at the moment of decision.
What We Built
Features & Deliverables
Premium Product Catalog — 25+ SKUs
Curated catalog of Banarasi, Tussar, and Hand Printed silk sarees with high-resolution images, detailed fabric descriptions, and weaving technique information.
Advanced Filtering System
Multi-attribute filtering by silk type, price range, colour, weave pattern, and collection category — enabling buyers to narrow down quickly across a large catalog.
Wishlist & Product Comparison
Save-for-later wishlist and side-by-side comparison of up to 3 sarees across fabric, price, and design attributes — replicating the in-store browsing experience.
Member-Exclusive Pricing
Registered member pricing tier with exclusive discounts, early access to new collections, and special promotional pricing for loyal customers.
Multi-Gateway Payment Support
Seamless checkout with UPI, digital wallets (Paytm, PhonePe), credit/debit cards, and net banking — covering every preferred payment method for Indian buyers.
Promotional Offer Management
Coupon codes, seasonal sale banners, and automated discount rules allowing the team to run promotions without developer involvement.
SSL-Secured Checkout
End-to-end SSL encryption and PCI-compliant payment processing ensuring buyer data and payment information are fully protected at every stage.
