Project Overview
Premium ethnic wedding wear marketplace with 3000+ products, verified sellers, and occasion-based filtering.
Built a Next.js marketplace for ethnic wear with 3000+ products spanning sherwanis, kurtas, and Modi jackets. Implemented occasion-based filtering for wedding, haldi, and mehendi events. Integrated a verified seller system, Razorpay payments, and a 10-day returns policy. Created product showcases, gift cards, and a fully mobile-responsive design for the premium wedding fashion market.
The Challenge
What problem needed solving?
India's wedding ethnic wear market is dominated by offline stores and fragmented resellers. Buyers had no trusted digital platform to discover and purchase premium sherwanis, kurtas, and bridal sets — especially for specific occasions like haldi, mehendi, and sangeet. The client needed a marketplace that could handle multiple vendors, build buyer trust, and replicate the richness of an in-store experience on mobile.
Our Approach
How we solved it
We architected a full Next.js multi-vendor marketplace built for scale. The core insight was that wedding shoppers don't browse by product type — they browse by occasion. So we made occasion-based filtering the primary discovery mechanism. We layered verified seller badges, Razorpay's trusted payment infrastructure, and a generous 10-day returns policy to build purchase confidence. Every design decision prioritised mobile since over 80% of the target audience shops on smartphones.
What We Built
Features & Deliverables
Multi-Vendor Marketplace Architecture
Built a complete multi-vendor system where individual sellers can list and manage products independently, with admin oversight for quality control and verified seller badge assignment.
Occasion-Based Product Filtering
Unique filtering system that lets shoppers browse by wedding occasion — wedding ceremony, haldi, mehendi, sangeet — making product discovery intuitive and contextually relevant.
3000+ Product Catalog
Comprehensive catalog spanning sherwanis, kurtas, Modi jackets, dhoti sets, and accessories with detailed variant management for size, colour, and fabric.
Razorpay Payment Integration
Seamless payment gateway supporting UPI, credit/debit cards, net banking, and EMI options — covering every payment preference of Indian shoppers.
10-Day Returns & Trust System
Automated returns workflow with clear policy pages, boosting buyer confidence and reducing cart abandonment for high-value ethnic wear purchases.
Digital Gift Cards
Wedding gift card system allowing buyers to send a store credit as a gift — a natural fit for the wedding occasion context.
Wishlist & Product Comparison
Saved wishlist and side-by-side product comparison tools helping buyers shortlist outfits across multiple vendors before making a decision.
Mobile-First Responsive Design
Pixel-perfect mobile experience with fast-loading product images, touch-friendly filters, and a streamlined checkout flow optimised for smartphone shoppers.
